The objective of the field visit to Metro Mart in Shantinagar with the students of BBA on December 28, 2023, can be multifaceted, encompassing various aspects of retail management, consumer behavior, and marketing, to understand real-time retail dynamics, understand consumer behavior, retail marketing,interaction with industry professionals and many more. The field visit aims to enrich the students’ learning experience, broaden their perspective on the business world, and provide practical insights that can be valuable in their academic and professional journeys.
The field visit to Metro Market in Shantinagar with the students of BBA would likely yield a range of valuable learnings. They got the opportunities to understand the day-to-day operations of a retail store, including inventory management, staffing, and customer service,recognizing the impact of factors such as product placement, pricing, and promotions on consumer decision-making.They understands how the store uses promotional displays, branding, and other marketing techniques to attract and engage customers.Overall, the field visit is an opportunity for students to bridge the gap between theory and practice, gaining valuable insights that can contribute to their academic and professional growth in the field of business and retail management.
The field visit is likely to provide students with a holistic learning experience, contributing to their personal and professional development in the field of business and retail management. The outcomes may vary among individuals, but collectively, these experiences contribute to a more comprehensive understanding of the business environment.
