Based on the job listing for the Lead – Branding and Marketing position at Brilliant Lightning Industries Pvt. Ltd. (via merojob), here are the most important details and responsibilities:
Job Overview
- Organization: Brilliant Lightning Industries Pvt. Ltd.
- Location: Battisputli, Kathmandu
- Offered Salary: NRs. 80,000 – 130,000 Monthly
- Experience Required: More than 5 years
- Reporting To: Sales Head
Key Responsibilities (Important Tasks)
- Strategy Development: Create and execute comprehensive brand and product marketing strategies to drive growth and market leadership.
- Product Branding: Lead the positioning, launches, and lifecycle marketing for specific product lines.
- Campaign Management: Plan and manage ATL (Above the Line), BTL (Below the Line), and Digital Marketing campaigns.
- Identity Consistency: Ensure a uniform brand identity and messaging across all communication channels.
- Content & Promotion: Oversee content creation, advertising, and social media activities.
- Cross-Functional Collaboration: Work closely with Sales, Product, and Design teams to boost visibility and revenue.
- Market Analysis: Conduct market research, competitor analysis, and customer insight studies to inform decisions.
- Budget & ROI: Manage marketing budgets and track the performance/return on investment (ROI) of all campaigns.
Required Skills & Qualifications
- Education: Bachelor’s or Master’s degree in Marketing, Branding, or Business.
- Core Skills:
- Strong leadership and stakeholder management.
- Expertise in Digital Marketing and Analytics.
- Strategic thinking with a data-driven approach.
- Proven experience in product positioning and go-to-market strategies.
