Shubhashree college of management in association with Skill Square Pvt Ltd conducted a three-day workshop on Digital Marketing for BBA 5th semester students. The objective of the digital marketing workshop aimed to provide participants with a comprehensive understanding of digital marketing strategies, tools, and practices. It provided a solid foundation by introducing the basic concepts, terminology, and key elements of digital marketing. It offered practical, hands-on sessions where students can apply theoretical could include creating and executing digital marketing campaigns. The workshop covered a range of digital marketing channels such as social media marketing, email marketing, content marketing, SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
The digital marketing workshop for BBA 5th-semester students, where they were tasked with creating creatives to be posted on social media on the last day, provided a range of valuable learning experiences. Students had the opportunity to apply theoretical concepts learned in their courses to a real-world scenario, gaining practical insights into how digital marketing strategies are implemented. Creating social media creatives required students to unleash their creativity and develop design skills. They learned about visual aesthetics, layout, and the importance of eye-catching content. The task involved group work, students learned about effective collaboration and division of tasks. Creating effective creatives involves storytelling. Students learned how to convey a brand’s message in a compelling and relatable way through visuals and captions. The digital marketing workshop offered BBA 5th-semester students a multifaceted learning experience, encompassing practical application, creativity, teamwork, and a deeper understanding of the intricacies of digital marketing in a real-world context.
The digital marketing workshop for BBA 5th-semester students yielded several positive outcomes, contributing to both their academic and practical knowledge. Students gained hands-on experience in applying digital marketing theories and concepts learned in their coursework to real-world scenarios, reinforcing their understanding. Crafting creatives for social media platforms honed students’ creativity and design skills, improving their ability to create visually appealing and engaging content. Students learnt how to tailor content to specific target audiences, considering their preferences and behaviors. Receiving feedback on their creatives and making necessary adjustments helped students appreciate the value of continuous improvement, a key aspect of successful digital marketing campaigns. Crafting creatives involves storytelling, and students learnt how to convey a brand’s message effectively through visuals and captions, enhancing their brand storytelling skills. The digital marketing workshop equipped BBA 5th-semester students with a comprehensive set of skills and experiences, enhancing their readiness for future challenges in the dynamic field of digital marketing.
